Billboard Management System: Maximizing Campaign Occupancy and Eliminating Double-Bookings
Project Overview
A specialized CRM and inventory management platform built for outdoor advertising companies managing billboard sites, campaigns, occupancy, contracts and revenue.
Business Challenge
Sales agents scheduled campaigns from disconnected spreadsheets, resulting in double-bookings on high-value billboard sites and client dispute claims.
Solution Delivered
We engineered an interactive site inventory map displaying active campaign lifetimes, upcoming availability, and contract details.
Key Features Deployed
- Harare site map grid with active campaign details.
- Campaign scheduling engine detecting calendar conflicts automatically.
- Automatic invoicing linked to client contract lifetimes.
- Billboard site profitability reporting dashboards.
Operational Business Impact
Manual calendar spreadsheet logs, high rates of double-booking errors, and slow occupancy reports.
Interactive inventory map showing real-time billboard availability and lease schedules.
Results Achieved
Double-booking errors fell to absolute zero.
Average campaign site occupancy grew by 28%.
Lease generation loops reduced to minutes.
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